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5 Twitter Handles Every Entrepreneur Should Follow

1. James Altucher

A brutally honest entrepreneur and author, James Altucher, shares both his failures and struggles as well as his successes. If you really want to learn a thing or two about life-work balance and all the ins and outs of being your own boss, give him a follow!

 

2. Gary Vaynerchuk

If you need some extra motivation, not just in your work, but in your life, give Gary Vaynerchuk a listen/read/watch. He’ll help you get to that frame of mind you need to keep going!

 

3. Ali Brown

Named as the “Entrepreneurial guru for women,” Ali Brown works to motivate and mentor female entrepreneurs. However, her advice and input is incredibly valuable to both genders as she has plenty to offer about the business world.

 

4. Adam Milstein

If you work in the world of Jewish entrepreneurship AND philanthropy, you probably know who this guy is! Adam Milstein is a must follow for those who want to keep abreast on Israel and the world.

 

5. Tim Ferriss

 Tim Ferriss is the author of The 4-Hour Workweek. That sounds pretty good to us! Give him a follow for inspiration and creative lifestyle tips.

 

Of course, there are so many great resources in the twittersphere and all over the net. If you have any other favorite people you follow, let us know for future posts on valuable resources for entrepreneurs!

 

 

 

Shani
Shani is a photographer and content creator from Los Angeles. She graduated from UC Santa Barbara with a Communication degree, which she puts to good use by connecting with all the incredible Jewish organizations and the people who support them. With a deep pride in her Jewish roots and an Israeli background, Shani hopes to share the power and potential of Jewish innovation and connection with the world.

5 Free Marketing Tools for Every Entrepreneur

If you’re just getting started in the world of entrepreneurship, you probably don’t have a giant marketing budget. So we’ve compiled a list of free marketing tools you should use in order to grow and develop your business! Not only will they help you grow your business, but these tools will also help you save time and money.

1. MailChimp

If you’ve ever listened to an NPR podcast, you’ve probably heard an ad for MailChimp. As one of the most popular tools for email marketing, MailChimp is incredibly user friendly and beneficial for maintaining and growing an audience. They also have a great page dedicated to teaching you how to maximize all that it has to offer.

Features include:

  • Integrating with Facebook and Instagram to gain new customers and subscribers
  • Adjustments based on feedback from MailChimp reports
  • Customizing emails based on purchase data
  • Automation tools that will save time and headache!

2. Canva

Today, aesthetics are almost as important as the product or service itself. Canva is another incredibly user friendly tool to create designs that will be appealing and enticing to your customers. The site also has fantastic articles with advice about design.

Features include:

  • A very easy to use drag and drop system
  • A variety of font combinations, templates, icons, images and illustrations
  • A color palette generator (you can select colors from images you use on your website)
  • A photo editor page

3. Buffer

Social media can be incredibly overwhelming and exhausting. With so many different accounts to keep track of and different etiquettes in each of them, managing it is a job in and of itself. Buffer helps ease the strain of it all.

Features include:

  • Automation and post scheduling
  • Manage all accounts from this one space
  • Crafting updates for each social media channel separately
  •  Data and performance analysis

4. Yoast

If you use WordPress, Yoast is a must for tracking and optimizing every aspect of your site. Yoast also offers great SEO courses that are essential to understanding how to gain more exposure in the online world.

Features include:

  • Assistance in meta description
  • SEO ranking and improvement through readability score
  • Analytics and feedback
  • All in all–helps attract more people from google and social media!

5. SumoMe

To grow your site even more, you’ve got to check out SumoMe.

Features include:

  • Integration with your email marketing tool–ehem, MailChimp, ehem
  • Content and visitor tracking
  • More effective share buttons
  • The ability to design less invasive popups and gain more subscribers

Of course, there are hundreds of apps and online tools out there, and we hope that this inspires you to get started on making good use of them if you haven’t already!

Shani
Shani is a photographer and content creator from Los Angeles. She graduated from UC Santa Barbara with a Communication degree, which she puts to good use by connecting with all the incredible Jewish organizations and the people who support them. With a deep pride in her Jewish roots and an Israeli background, Shani hopes to share the power and potential of Jewish innovation and connection with the world.

Technology Works Best as a Blank Communal Canvas

We are Jewish leaders caught in a paradox. The instruments and modalities we are using to reach people to whom we want to connect are becoming so ensnaring and so encompassing that leaders are becoming fixated on the tools, themselves. In all of our attempts to find outreach strategies that work, we are so hungry for “likes” that we are forgetting what feeds the human soul, including those who do not sit at our tables (the fact that we measure outreach by length of “our” tables as opposed to who is not seated at them bears just as much reconsideration).

Technology works best as a blank communal canvas

Technology, for all its attempts to include and speak the language of others, has become deeply rooted in mono-communication, our own communication, that we are trying to keep up an image of “looking” engaging versus keeping our eye on where the community is and isn’t. We try to successfully bring people to us through our Facebook and Instagram feeds, but we so often come up empty.

And yet there is meaningful work being done in many online communities to unhook us from the notion that we should merely be hooking people in. Take a moment and browse the online shelf of RitualWell.org and access the multitudes of people’s prayers, intentions and holy reconstitutions of Jewish liturgy and life cycle. As a blog post was titled at My Jewish Learning recently, it is not only about the Jewish holidays, but celebrating “the Jewish intervals.” This provokes the question: what is the method behind our media or, perhaps, more Jewishly, what is the meaning?

I am pleased to not only be part of the RitualWell community, but to also belong to an online Jewish young professionals group, Kitchener Waterloo JUnite, that has gone from being curated by a group of dedicated (and, frankly, amazing) volunteers to being entirely open to all members posting and sharing their needs, as per these members’ requests. Recently, mothers have also reached out, sharing their photos and scheduling meet-ups while other young professionals, including singles, have sought out and found new roommates.

Right here, community is unfolding because we have let go of the tools and let people have a stake in – or, perhaps, merely self-define – a blank communal canvas, from which to create their Jewish life and the life of their community. Those amazing volunteers I mentioned will always be resources and welcome supports for our growing Jewish community, though we have fundamentally changed our response to people, by inviting their participation and input directly. This doesn’t mean we don’t have standards or roles or even ethical responsibilities, rather, we all share the journey of making our Jewish community blossom.

For those of us desperately seeking the right way to engage Jewish community members, the ultimate tool of Jewish communal survival, I’m afraid I can’t provide a solution. But I can share an anecdote from our tradition:

As it happens, the architect of the Tabernacle was neither prophet nor priest. Rather, he was descended from the House of Judah,  a house traditionally associated with Jewish leadership and, later, the monarchy. But this man was no monarch. He was a 13-year-old artisan named Bezalel.  And when Moses tried to construct the Tabernacle in a way that was inconsistent with G-d’s instructions, he kindly pointed this out. For this, Moses called him the “Shadow of G-d.” A 13-year-old showing the way forward to the greatest prophet who ever lived.

If this isn’t a model for meaningful social media use, than I don’t know what is.

Devon Spier
Devon Spier is a rabbinical student and spiritual entrepreneur. Over the last decade, she has made her home in the small suburban shtetl of Kitchener-Waterloo, where she supports the leadership of Jewish young professionals, children, new mums and donors so that they may lead in innovative ways that raise up the institutions to which they belong.