Tips for Home-Based Business Owners to Get Your Project Off and Running Fast

Gone are the days of needing a brick-and-mortar storefront and a traditional office space in order to run a successful business. If you have the right idea, a solid business plan, a smart company structure, and enough drive, you can make a home-based business just as successful as a traditional one. Here’s how to make sure you hit the ground running.

Don’t Delay on the Upfront Administrative Stuff

Once you have your money-making idea and a solid business plan, you want to get the ball rolling as soon as possible. You can’t wait for everything to be right before you start growing your business — that’s because there will never be a time when everything is right. Don’t put off setting your business up to succeed legally, financially, and administratively. This includes getting your employment ID number, registering your business name, getting your license, setting up your taxes, filing for any necessary permits, and more.

Find Solid, Long-Term Employees Early

Many small businesses lose money on things like employee turnover, hiring costs, retraining, etc. You can avoid these financial losses by hiring qualified, dedicated employees early on who have the potential to be long-term contributors to your business. In other words, take the time upfront to find the best employees. One way to do this is to hone your interviewing skills. A resume doesn’t always tell the complete picture; it’s the interview that lets you ask the right questions to figure out if the candidate is truly the correct person for the job.

Don’t Get Married to a Single Marketing Strategy

Without customers and clients, even the best business ideas will fail to thrive. Marketing and self-promotion should occupy a large majority of your time — especially at the beginning. You should employ multiple strategies for this; don’t get bogged down on just a couple. Try traditional strategies alongside modern, internet-based strategies.

The first task is to get your internet presence up and running — your website, various social media outlets, search engine optimization (for visibility), etc. However, don’t discount older marketing methods: sponsor local events, go door-to-door, send out a press release to local news outlets. The point is to find customers however you can.

Know How to Stay on Task and Productive at Home

The great thing about working from home is that you get to be at home. However, this can also be a detriment to your productivity if you’re not careful. At home, we are surrounded by easy distractions: make a snack, take a nap, watch a movie, do household chores. All of these things will prevent you from giving your business the same focus you would give it if you were in an office away from home. Increase your productivity by following these simple tips.

  • Get up and get dressed for success. Don’t just hang around in your pajamas. You need to feel like you’re “at work.”
  • Have designated office hours and office space. Don’t give yourself too much freedom. Have a time and place to get things done.
  • Make your home clean and decluttered. Clutter is distracting, and you don’t want distractions getting in the way.

Your home-based business can succeed as long as you treat it like you would any other, more-traditional business. There are differences, of course, but at its core, your home-based business needs solid employees or at least freelance workers, comprehensive marketing strategies, and a solid focus on productivity. “At-home” doesn’t mean easy, so put in the time and energy to get your project up and running fast.

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Ms. Morris is a life and career coach who strives to help others live the best lives that they can. She believes she can relate to clients who feel run over by life because of her own experiences. She spent years in an unfulfilling career in finance before deciding to help people in other ways.