How a historic Brooklyn synagogue raised over $80,000 in 13 days

A 100 year old Brooklyn synagogue has raised over $80,000 in just thirteen days on Jewcer. They have seventeen more days to reach their goal of $110,000. This synagogue is home to the Park Slope Jewish Center, a community that focuses on Tikkun Olam and inclusion. We checked in with Jeremy, a member of PSJC Capital Campaign Committee, who is running this campaign. We asked him some questions about his experience crowdfunding through Jewcer.

Why did your community choose crowdfunding to raise money for the synagogue?

We’re a dynamic and active shul, and our members work hard to build community within the walls of our building and throughout NYC. We wanted to offer them a new kind of campaign that they could really get invested in, rally around and build that community with. Crowdfunding seemed the perfect answer.

As you built your campaign, what piece of advice from the Jewcer team stuck with you the most?

Crowdfunding is a great tool but it won’t work by itself. Jewcer offered us a lot of advice and guidance along the way. One of the items they stressed was that you need to get out there, work your community and organize them to work their contacts. You need to be the driver of your own campaign.  I wish we could have done even more.

What preparations did you take before the campaign started?

We started to organize our community around the campaign a few days before it started through emails, a phone bank and announcements at Shabbat services. Jewcer also provided us with tutorials and check lists that would steer us in the right direction towards success.

How have you been promoting your campaign? What is the most challenging aspect of doing so?

We’ve been reaching out to members regularly at services and synagogue events. We send out a dedicated email every few days and have run two phone banks so far, with more to come. The most challenging piece has been getting people to give at a high level. We have a high goal, every donation counts, but we also need some big numbers to meet our mark.

Did you use any digital tools to manage your campaign?

We’ve run our campaign completely old school. Believe me, an online professional crowdfunding campaign was already very advanced for us compared to past campaigns but the members have really taken to it. When we run more of these campaigns in the future, and we definitely will, I anticipate them becoming even more sophisticated.

What proved to be the best way to get people to donate? What about the worst way?

Jewcer encouraged us to be honest. For us, this campaign is critical to the future of our synagogue as it involves structural repairs to the building to ensure we can continue to use it safely. Letting the members know what is happening and why this is so timely has been the most effective approach. Generic appeal language is not compelling.

What do you feel was your biggest mistake?

We’re trying to hit a big number and to do that we need constant attention and work on this campaign. We didn’t build a big enough network of volunteers at the onset to pull it off. But we are a close community and several members have stepped forward at a high level to help us reach our goal.

What would be your “one piece of advice” you would recommend other synagogues to know?

Crowdfunding still requires that you do the real work necessary to raise awareness and support, like you would for any campaign, but it’s a fantastic tool to build with.

Would you recommend that other synagogues use Jewcer for crowdfunding?

Absolutely, crowdfunding offers a real home for your campaign to live and helps build community around a common goal. Jewcer provided us with valuable feedback and expert advice that can really help, especially if you are new to crowdfunding. I’d recommend it to any synagogue looking to take its fundraising to the next level.

 

 

Shani
Shani is a photographer and content creator from Los Angeles. She graduated from UC Santa Barbara with a Communication degree, which she puts to good use by connecting with all the incredible Jewish organizations and the people who support them. With a deep pride in her Jewish roots and an Israeli background, Shani hopes to share the power and potential of Jewish innovation and connection with the world.