Entries by Elana Gootson

What to do When Your Kids “Don’t Want to be Jewish”

My son, Evan, came home from religious school and said, “I don’t want to be Jewish.” This is something many of us hear from our kids when they don’t want to get dressed, don’t want to study Hebrew or desperately want a Christmas tree in the first grade. But this is my sensitive, accommodating child […]

Elana was born in Jerusalem, Israel and was raised in the Tampa Bay area. She earned a bachelor’s degree from Eckerd College in Sociology with an emphasis in consumer trends. Her career started in London and New York City as a consumer trend forecaster in the youth market, forecasting trends for companies like Adidas, Levi’s and Coty Cosmetics. After experiencing the attacks on the World Trade Center Towers firsthand on 9/11/01, Elana left her fun, yet unfulfilling career for a life and career with meaning and purpose. She holds director level position in a Jewish non-profit organization and is a fellow at Gratz College pursuing a graduate degree in Non-Profit Management.