About Elana Gootson
Elana was born in Jerusalem, Israel and was raised in the Tampa Bay area. She earned a bachelor’s degree from Eckerd College in Sociology with an emphasis in consumer trends. Her career started in London and New York City as a consumer trend forecaster in the youth market, forecasting trends for companies like Adidas, Levi’s and Coty Cosmetics. After experiencing the attacks on the World Trade Center Towers firsthand on 9/11/01, Elana left her fun, yet unfulfilling career for a life and career with meaning and purpose. She holds director level position in a Jewish non-profit organization and is a fellow at Gratz College pursuing a graduate degree in Non-Profit Management.